TSA Blogging - I think they got it right
25 03 2008At it has been blogged about in recent news however I think it is important to note because so many large companies get blogging so wrong. The Transportation Security Administration has started its own blog. The blog, Evolution of Security, launched in January of this year and even though it seemed out of place in the beginning after reading some of its posts and comments I think the blog has been extremely successful and dare I say it, TSA actually got it right! You can see this just from the dialogue they generate and through the fact that the blog is also getting a number of links back from various bloggers and news sources.
Some of the things I like to see and show that they get it include:
1. Allowing comments and commenting back to their readers! - The blogging team is monitoring the site and allowing its readers to engage in conversation about their posts. The comments still go under review but I noticed they allow anonymous posting… amazing. And even though this seems like the obvious decision I have talked to a number of companies who just didn’t want to take that risk and afraid of what may come from it
2. They respond quickly - Such as the macbook air issue they are monitoring the blogosphere buzz, responding quickly to it and continue to follow up. This on-going communication channel is what blogging is all about
3. They have multiple bloggers - Blogging is hard work and to stay fresh and responsive they have made the investment to make this a team. For any professional company serious about blogging this is a must do
4. They are seeding their posts - They are promoting and allowing others to promote their posts across social platforms like del.icio.us and digg. All of this makes their blog more accessible and that is good thing
The TSA blog is moving forward I am glad to see another large organization take this approach. I think they have done this rather successful and hope to see other established organizations open a channel for its customers to engage in dialogue about current issues.
Tags : blog, blogging, TSA
Categories : Social Media






